GNOME Brand

A consistent visual style helps to make GNOME more easily recognisable. It also allows us to reinforce a positive image of the project. This relies on consistency and the assistance of community members in following the brand book.

The brand book is not intended as a style guide for GNOME software user interfaces. Indeed, visual elements from GNOME's user interfaces should not, as a rule, be used elsewhere in the visual design of GNOME project materials.

Logo and Trademarks

The GNOME name and logo, the GTK name and logo, the Flatpak name and the Flathub name are trademarks of the GNOME Foundation. They are valuable assets, and should be used responsibly and in accordance with the following guidelines.

When being used to describe a software product, the GNOME trademarks can only be used in reference to official GNOME software. This is described in the GNOME Foundation official software policy.

The Names

Each word mark can be used to refer to the respective project, its activities and products. For example, the word “GNOME” can be used to refer to the GNOME Project or the word “GTK” can be used to refer to the GTK toolkit.

Guidelines on using the names:

All the letters in “GNOME” and “GTK” should be capitalized. Only the first letter in “Flatpak” and “Flathub” should be capitalized. Names can be used as a generic name or as an adjective when describing project activities and products. Don’t use them as a noun or verb. Don’t modify the words or compound it with other words.

Download Complete Asset Kit

If you're looking for icons, download the Icon Library app which allows you to search and export icon assets. App Illustrations includes some essential assets to create derivative illustrations.

Download the Libreoffice Impress template if you want to give a talk on a GNOME topic.

Refer to the illustration style guidelines when seeking to design your own illustrations.

Third Party Usage

Third parties may use the GNOME name to make true factual statements about the GNOME project and its products. In doing so, they should not state or imply that the GNOME Project produces, endorses, or supports them, their products and/or services, unless they have explicit written permission to do so.

The GNOME name should be identified as a registered trademark using the “circled-R” symbol — ®.

If you are a third party and want to use the GNOME logo, you must first must obtain written permission from the GNOME Foundation.

If you are in any doubt about the use of the GNOME trademarks, or if you want to obtain permission to use them, please contact the GNOME Foundation.

Typography

Consistent typography is a key element of the visual identity. GNOME UI is set in Adwaita Sans, a typeface adjusted specifically for user interfaces. Printed materials and websites are set in Inter, the typeface Adwaita Sans is based on.

Header 1 Inter Heavy, 24pt
Header 2 Inter Heavy, 22pt
Header 3 Inter Heavy, 18pt
Header 4 Inter Bold, 16pt
Body Text Inter, 12pt

Color

Color is another important element of the visual identity, and is key to quick and easy brand recognition. Emphasis of the primary brand color is particularly important. Colors should be taken from the brand palette wherever possible.

To allow for reasonable contrast, it is suggested to darken the luminance of the colors for dark preference. One way is to use the HSL color mode and multiply the luminance value by 0.85 as it is done here.

Primary

Secondary

Neutral